Optimizing an AdWords campaign takes time and dedication. More often than not business owners can’t free up enough hours in a day to cover all the necessary bases. If you we going to spend the time you do have as efficiently as possible, you will need tools to help you to save time and Increase the profitability of your campaign. And this is where AdWords scripts come in.

What is an AdWords Script?

An AdWords script enables you to include automatized actions in an AdWords account Google introduced AdWords scripts in 2012, and SEA (search engine advertising) marketers use them all the time. The scripts are written in JavaScript code. This dynamic programming language is easy to learn, and you only need a very basic knowledge to be able to use, or tweak, existing scripts according to your needs. Here are three scripts from a trustworthy source to help you fine-tune your AdWords campaign.

Updating Advertisements Automatically

The beginning of a newyear can bring a great deal of extra work. You might find yourself having to edit a large number of advertisement texts because they contain a date. Instead of performing the task manually you an use a handy AdWords script With this script the laborious task can be finished In mere minutes The script can also be tweaked according to your needs if, for example, you need to edit seasonally Instead of yearly, the script can be changed accordingly.

Monitoring Your Quality Score

Many AdWords marketers strive for a high quality score. A quality score can range from one to ten, and, together with a number of other factors, helpsto determine whether your ad will be shown on the results page and where on the page it will be placed. The quality score also establishes the cost-per-click for search terms. In the AdWords interface itself you don’t have access to a historical overview of quality scores per AdWords campaign, but by using this script you can access the information easily.

Applying One AdWords Script In Multiple Accounts

This script makes it possible to load one AdWords script into multiple AdWords accounts at the same time. The script is kept in your Gdrive (Google Drive). This technique is useful if you have a good script and you want to apply it to more than one account. It also saves time because, if you ever need to update the script, you only have to update one version. No repeating of the same actions and logging Into several accounts. The script is especially suitable for businesses with a high AdWords spend and, obviously, for businesses with multiple AdWords accounts.

Further detailed information can be found on Google’s Developers website. The site has a range of scripts that are ready to use. You can easily find existing scripts elsewhere on the Internet as well. Some of them are free, and some of them are available for a small fee.

Using Ad Scheduling to Reduce Your AdWords PPC Bill

If you nun a successful e-commerce business , Google AdWords is most likely part of your marketing strategy. While no one can deny the benefits of running an AdWords campaign, setting it up incorrectly can definitely get expensive.

The good news is that there is an easy to implement strategy which can reduce some of that costly overhead. As a bonus, your PPC campaign’s quality scores will Improve, reducing your average cost per click and saving you even more money. Let’s take a look at Ad Scheduling and see how implementing it can make a dent in your AdWords bill.

Ad scheduling allows you to control when your ads should or should not be shown. You probably already have a rough Idea of which specific days of the day are non-productive for your website, but what are you doing without it? With Ad Scheduling you can exclude an entire day or specific hours when you know you probably won’t generate any conversions. To begin, you must objectively analyze the key performance indicators (KPIs) of your website. Google makes it easy for you by allowing you to generate a report to see performance related metrics, broken down by hour or by day, for any calendar period you choose. To the report follow these simple steps after logging into your AdWords account:

  • Select a time period for which you want to analyze data.
  • Select the appropriate campaign. Click on the “Dimensions” tab.
  • Click on the “View” tab.
  • Choose “Time” followed by Hour to see performance by each 24 hours.
  • Choose “Time” followed by “Day of the week” to see performance by day.

You may find for instance that you never have any conversions between the hours of 10 p.m. and 5 a.m. Or you may discover that you’ve never had a conversion on a Sunday. With this type of objective Information you can easily see when your PPC budget Is being wasted. Now it’s time to Implement Ad Scheduling. To do so, follow these simple steps:

  • Select the appropriate campaign. Click on the “Settings” tab.
  • Click on the “Ad schedule” tab. Select the “+ Ad schedule” button.
  • Creating the actual schedule is very intuitive;

All you have to is add a day of the week to the schedule, as well as the hours when you want your ads to run. Keep in mind that all hours are based on the time zone you selected when you first set up your AdWords account. Thanks for reading!

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