Your brand is, by some measures, the most important part of your startup. No entrepreneur’s dream can survive without a strong brand. Without it, you’ll have trouble trying to carve out space in your target market’s minds Developing a dear and memorable brand should be your top priority. Here are a few ways you can come from nothing and rise up to take your place In the collective consciousness.

Go Big

No one looks at their startup and thinks that they should am to be mediocre. They want to be the best at their spedflc niche, or at least be the best they can be. You should do the same, but if you’ve thought that you shouldn’t go after the big boys because your company is snail or new, you wouldn’t be the first one.

However, you can’t make it by trying to sneak by. You need to pop against the competition, and holding yourself back won’t accomplish that. Don’t be afraid to challenge any and all direct competition In your niche. If you get their attention, all the better. Position yourself against them, and your audience will think of you more.

Be Generous

The best way to get your brand into the hearts and rinds of the public is to be generous. People will remember entities who gave them something for free, and due to human psychology, they’ll also feel obligated to talk about you or help you out. Give what you can, whenever you can.

Now, you might be thinking that your startup’s budget is tight and you can’t afford to give anything out The good news is, there are other ways to give. Working with another company offering a product that synergistic product can offload some of the burden. In addition to helping your brand, partnering with someone creates an entity who is as interested in your success as you are.