You’re just getting started online, or you’re looking for the cheapest website possible. Why not go with a free website so you don’t have to invest any money in setting up your business? While you can easily find a free website host if you so choose, it’s probably not the best move for short-term or long-term business stability.
Here are few disadvantages that come with having a free website. These are all consequences of choosing a free host over paying for your website, and they are relatively common scenarios no control over your own web domain. Same way, there are also many unscrupulous fraudsters looking for ways to con people out of their money.
This is perhaps the biggest concern that faces any free website owner. If you’re building a website on someone else’s turf, they can choose when to yank the nig out from under you by deleting or suspending your sight. You probably won’t even get a warning. It isn’t just spammers who need to worry about this; legitimate business owners often get caught in the crossfire when free hosts become too frustrated with spammers and delete any sites that even remind them of spare.
Hard to transfer content.
With paid websites you can usually export and import files easily so you can transfer entire websites without too much hassle. If you’re planning on using a free web host until you make money, remember that it will be hard to move you hard work over to another domain if necessary. There may also be restrictions on selling your website.
Formatting and plugin limitations
When you own your site, you can add plugins, format the site as you wish, and place ads on your website. If you’re relying on a free web host, you’re subject to their limitations, which often include rules about what formatting you can include (certain HTM L codes may be banned, for example) and what you can put on your website induding ads It’s impossible to use a free site to make money if they won’t let you monetize it!
Longer web address.
If you buy a regular domain, your website addresswill be something like yourwebsite.com, and this isthe format most people are used to typing in. It’s quick and easy to type In a .com address. Free web hosts cannot afford to give you your own .com website, so you usually end up with a UR L that looks something like: yourwebsite.theirwebsite.com, and this makes It much harder to remember, type in, and brand.
Decreased “authority” appeal.
If you’re trying to represent yourself as an authority In your niche, a free website Is not the way to go. People will notice if you don’t have a .com address or a unique web design. It looks cheap, as if you can’t afford a web address — and this is never a good Impression to give as a professional.
No included email addresses.
With your own domain, you can set up an email address so people can contact you at email@example.com, for example. You can also set up other addresses to handle different departments and appear more professional; for example, you could have a sales@ address and a support@ address to help categorize incoming email or set up different automatic responses Harder to find adequate support.
You may be able to find user-made tutorials for free websites, but you often can’t email anyone for official help or support. Web hosts can’t afford to provide support when they have so many different people with the same problems, so they will often ignore your email or redirect you to generic help pages that don’t answer your specific question.
Not a viable long-term business platform.
For many of the reasons above and more, a free website isn’t a viable option if you’re building a long-term business if your site is deleted, you won’t be able to recover your content, and all the work you have done getting people to link to your site and recognize the URL will be instantly destroyed.
Globalize Your E-Commerce Sites
The Internet presents the opportunity for any e-commerce business to tap Into a global audience, but appealing to an International market Isn’t as easy as it might sound. Tackling the global marketplace takes a great deal of time and sensitivity, and It Is best approached with a gradual but progressive strategy.
There’s no point in trying to be the jack of all trades, only to lose your more localized audience due to a lack of focus When you have to factor In the wants and needs of an overseas client base, you’ll need to do so In such a way that you don’t start showing your current audience that you’ve outgrown them.
Personalization continues to be an essential characteristic of any digital marketing strategy, but it is easy to get lost as you try to tap into the global market. On the other hand, the potential offered by a global e-commerce venture is enormous, so thinking small is a sure-fire way to get left behind.
Going global with your e-commerce venture Isn’t lust a matter of integrating a currency converter into your online store. Overseas markets vary enormously to such an extent that selling a particular product. In the UK might be considered thoroughly overpriced In another country. In order to appeal to Increasingly price-conscious consumers around the world, you’ll need to have a thorough understanding of the local market of the country you’re targeting. More complicated still is the fad you’ll need to adapt your approach for each individual marketplace, since there’s no scope for a one-size-fits-all approach.
Localized Payment Options
Not every country favors the same payment platforms, and expecting your customers to pay using methods they’re not used to will quickly turn them away. Although global payment systems such as PayPal are extremely widespread ant known much of the world over, some countries prefer other platforms, such as Paymate In Australia and New Zealand, Paylane in Poland or wire transfers In Germany. For each of your localized e-commerce portals, you’ll need to provide the local payment methods that people In that country are accustomed to. The more options you offer, the more local consumers will be likely to buy from you.
Localized Domains and Websites
To make a serious Impact in a local market, you’ll need to localize every aspect of your website, and this effectively means maintaining a separate website for each major market you intend to target. Amazon, for example, has become the largest online retailer in various countries, with each malor market having its own totalized domain and website content. Penetrating a non-English-speaking market presents an even greater challenge, since you’ll need to have your entire website, including all product descriptions, professionally translated. You won’t get very far simply by relying on integrating Google Translate!
if you’ve ever tried to make a purchase from a foreign website only to find the address form is asking for details that don’t mast In your country, then you know how frustrating a lack of localized forms can be. Many online stores validate their form fields based on content character limits and characters themselves. Perhaps most common is the fact that many websites ask for a ZIP code without taking Into account the fad that many countries don’t use them or have something similar but formatted in a different way. Finally, you’ll also need to allow your customers to type in their own language, complete with diacritics and any other local letter variations.
Segment Your Audience
Every business, unless it has a very specific reach, should segment Its target audience, and this is doubly important in the case of global e-commerce. As such, the entirety of your digital marketing strategy should be segmented to appeal to local audiences Content will need to be grouped and (-mated by language and country, and you’ll also need to take local laws and sensitivities Into account.
Like: Age, there’s no point in promoting local events to a global audience. Similarly, there’s little point In Investing huge amounts of time and money into localized Facebook marketing In a country where it Is not the dominant soda! network, such as Russia.
Slow and careful steps are essential when it comes to actively trying to appeal to an international audience, even if your business already has some customers from abroad. Many online businesses take their first global steps by expanding Into other English-speaking markets which can be a /Feat place to start without having to worry about the language banter. However, It is Important to realize that the entire commerce experience is different from one country to the next. There Is still no such thing as a truly unified global e-commerce platform that takes Into account different currencies, payment platforms, delivery services and localized content.