Do you need low cost marketing and advertising ideas to promote your small business? As you already know, traditional advertising can be quite expensive for a stair ling entrepreneur. You need cost effective strategies for spreading the word about your business. Here’s an advertising idea that will cost you very little and will be quite effective in letting people know about the products or services you offer.
Wouldn’t It be great if you could market your business while driving In your car around during the day? It’s easier than you think. Why not place a domain plate on the back of your car? A domain plate is a simple sign that advertises the name of your business, your domain name, contact information or anything else you want to say about your business The domain plate is attached to the back of your car using automotive adhesive tape. Your car becomes a low cost, moving advertisement for your snail business. Using this cheap advertising technique, information tout your small business may be seen by hundreds or even thousands of people every day. All for an initial investment of under $50.00. To make this technique effective, you should have a short aid memorable business name as well as a descriptive dot com domain name. If it can’t be short, at least make sure it’s clever and easy to remember. People are innately curious if they’re parked behind you at a traffic light their eyes will naturally wonder to the back of your car where they’ll view your domain name. Because they’re inquisitive or they genuinely need your service, they’ll access your website when they get home.
These unique car signs are working for you all the time whether you’re driving or parked in front of your house. Be sure to park your car in an obvious place so you can maximize the number of eyes who see it. How do you track how well your car advertising is performing?
This is how it works. Let’s say you have a business selling baby clothes. It doesn’t matter if they are handmade, organic, imported from Indonesia or extremely cheap. These are keywords that can be used if you are focusing on SW. However, to pull more people into your website, let’s concentrate on your domain name.
The first group of potential customers we are interested In Is the one that still uses the address bar to search. The older generation and people who are not on the Internet as much still may use this approach. They simply think of what they want to find, and type it into the bar with an extension. So a person searching for baby clothes that are handmade may type in hatdmadebabydothes.com. If you have chosen this for your domain name, boom, your potential customer Is at your site, without having to weed through other pages on a search engine.
Now, the second type of people we mentioned use a search engine in the same way the first group uses the URL bar. Again, boom, your site will be the first one listed and unless your customer gets sidetracked, you have pulled them in. Now do you see the value of a great domain name? If we consider the effect a domain name has on SEO, you will be further convinced you need to find the right name. If your website Is optimized to Include the word or words in your domain name, you have a double whammy. The first two grout of people we talked about will find you, and the ones who use search engines will also have a much better chance of finding you.
Here are some Important points to remember when choosing your domain name: Keep it short. No cute spelling, such as EZclothes4baby. This is too hard for people to find. Use popular search terms or keywords if possible — A generic name will be easier to remember. Handmadebabyclothes.com Is easier to remember than Hannahshandmadegoodies.com Try to choose .com for an extension.
Domain Cyber Squatting: An Overview
If you’ve purchased a domain name that contains the name of an existing third-party business, you may be cyber-squatting. For this reason, it’s absolutely crucial that anyone who purchases domain names understand the legal issues that surround cyber squatting.
The law defines cyber-squatting as a purchase, in bad faith, of a domain name that is identical or confusingly similar to the name or trademark of an established business This can include the name of the business, its slogan, or any other phrase that night confuse consumers. In the United States, cyber-squatting is illegal under the anti-cyber-squatting Consumer Protection Act (ACPA) passed In 1999.
Almost any business can be victim of cyber-squatting. For example, a cyber-squatter may notice that the owners of an existing business, named “Bob’s Used Cars,” have not yet purchased the domain name “BobsUsedCars.com.” Since It is available, the squatter may purchase the domain name himself in the hope that Bob will contact him and attempt to purchase it.
If you purchase domain names, you may have seen advertisements for names that contain company slogans. If you purchase a name that is Identical or confusingly similar to the name or trademark of a business, you could open yourself to allegations of cyber squatting. However, before a company can successfully sue you for cyber squatting, they’ll need to prove you acquired the domain In bad faith. That is, they need to prove you purchased the domain with the intent to deceive others or cause harm.
How Domain Purchasers Can Avoid a Lawsuit
Courts consider a number of factors when deciding If a purchaser acquired a name in bad faith. Domain purchasers who do not wish to invite a cyber squatting lawsuit can steer dear of trouble by keeping a number of legal principles in mind.
First, If you have a legitimate business interest in a name, you can argue that you acquired it in good faith. For example, if you own a clothing company named Perfect Creations, then you can purchase the domain name “PerfectCreations.com,” even If there is a greeting card company that shares the same name.
Secondly, you’re not likely to face a lawsuit if you’re using a domain for a legitimate purpose. In particular, if you use a domain to criticize a company, you’re protected under the First Amendment’s right to freedom speech. For example, if you buy “AcmeClothing.com” and use It to complain about Acme’s line of dothing, Acme can’t successfully sue you under provisions of ACPA.