If you are short on traffic but have plenty of time to dedicate to your new endeavor, you can succeed at SEO by following a few simple ways. Many webmasters assume ranking trophy keywords will drive most conversions to their business. While ranking high for them can, in fact, increase your business's revenue, you shouldn't chase trophy keywords for search engine optimization (SEO).
What Are Trophy Keywords?
Trophy keywords are broad, typically well-known, words or phrases with a low probability of driving conversions. Also known as trophy terms they offer a warm and fuzzy feeling with little or no tangible benefits to your business. You'll probably feel a sense of accomplishment after ranking high for a trophy term, but the organic traffic your website generates from those rankings won't drive many conversions.
Examples of trophy keywords for a website that sells ergonomic office furniture include "office chairs," "office desks" and "office tables"
While some users who search for-these keywords may be interested in buying office furniture, most will not. Trophy keywords are generic and devoid of actionable intent, so many of the users who search for them aren't interested in making a purchase. They are called "trophy keywords" because they serve primarily as recognition. You can proudly say your website ranks on the first page for a trophy keyword. However; they won't have a meaningful impact on your business's revenue. Chasing trophy keywords may actually harm your business's ability to turn a profit in several ways.
Since they are broad with high search volume, trophy keywords have fierce competition. Webmasters realize that trophy keywords generate more searches per month than other, narrower types of keywords. As a result, they base their SEO campaigns around trophy keywords. Other webmasters simply want the satisfaction that comes with high search rankings for a trophy keyword.
For example, if you own a dog grooming business you may want to rank for the keyword 'best dog groomers in NYC'. Rather than starting your blog post 'Who are the best dog groomers in NYC?' (a search term likely to be inputted directly into Google), start the post 'Happy Puppy Dog Grooming hires only the best dog groomers in NYC'. It's a subtle difference that will help you differentiate yourself as an authority on the subject, not just someone looking to hack the algorithm.
Make Headlines Unique and Informative
The headline of your post is like the slogan on a billboard. It's the first thing that searchers will see on their journey through the information superhighway and will determine if they actually pay attention or ignore it on the way to their final destination. So, you'll want to make it punchy and attention-grabbing while still describing what it is you do.
Make sure the headline is unique enough to grab a reader's attention, especially if the topic is likely to have several other posts competing for the same reader. But don't make to mistake of getting too informal and risk losing authority.
Say you're writing an article on the to best coffee shops in NYC. Its likely that there will already be a few posts on the subject, so that title alone may not cut it. Something like 'My Absolute Favorite Coffee Spots in All of New York' is too informal and doesn't really tell the reader what they're getting into. Something like 'to Cafes in NYC with Free WiFi 'or 'to NYC Coffee Shops Ranked for Price and Atmosphere', will earn you some unique readers who stand a chance of actually clicking on the link.
Write for Other Websites
Guest posting is a powerful component of SEO. Google not only ranks your content for native information; it weighs how much external content is interacting with your site as well. This means that websites with more external links pointing to them have a higher authority with Google and will rank higher in search results
This relates to the basic concept of social proof.
Say you are a job recruiter and I have two candidates with virtually the same resume. The first candidate has one professional reference to vouch for him and the second has five. Chances are I'm going to go with the second candidate based on the concept of social proof. The more people who claim that your website is credible, the more Google will acknowledge that it is a trustworthy source and will send searches your way.
If you own a website—or want to start one—you might have stumbled upon something called "search engine optimization." It is commonly known as SEO, and it is of utmost importance that you understand it well to guarantee your website will succeed. SEO might look like its advertising, but it is actually a group of strategies carefully chosen to up your website's chances of gaining organic traffic. It is a way to appear right on top of a Google search. While it is not advertising, SEO will still cost time and money.
Understand keyword research
While it is possible to have a vague idea of what customers and readers might want when searching for a specific topic, you should be intimately familiar with exactly what keywords are used the most. By knowing this, you will be able to find a topic that has a wide audience but fewer articles discussing it. This way, you will target a very specific audience that is already looking for what you can offer. A good—and free!—online search optimization service to help you is KEYSOME.
Produce new content regularly
After you understand exactly what your audience is looking for, it is time to offer it to them. You have the tool to find the right combinations of keywords, now all you have to do is produce content that matches these keywords. By doing this, you will guarantee your chances of having a better Google rank are bigger.
Learn from your competitors
It is important to never outright copy something from a competitor, but you can learn from them. Analyze what they are doing right, what they are doing wrong, and why their website seems to have more or less traffic than your own.
Plan and optimize your website
You have the right keywords, killer content, and now you need a place for it all to be based. This is your website. Make sure that your website is mobile friendly and that it is easy for users to navigate on it. Do not put too much information on a single page, opt for organized pages that contain only the information your customer will look for. Finally, make sure your customer has a way of moving around your website easily. They will find you based on a piece of content, it is your job to make sure they stay longer and browse through your other content.
Thanks for reading!