In the past few years, a vast industry has grown up around the quest for search engine ranking. SEO experts and gurus will compete for your attention as you seek advice on the vital question of how to generate maximum revenue from your website. This short article will help separate fact from fiction when it comes to boosting your site’s ranking.

Myth 1: SEO is fraud

With all the people selling dubious advice on how to boost your Google rankings, it’s easy to get the idea that SEO manipulation is just snake oil for the internet marketing age. But research shows that search ranking can be improved using sensible and legitimate methods, and the money spent doing so will be recouped many times over in increased problem is that many unscrupulous SEO companies boost ranking by dishonest means, e.g., spamming, and anything gained by these method swill soon be lost when the search engine recognizes the links as spam.

Myth 2: You just need to pack in as many keywords as you can

Fortunately, this misconception is on the wane, but there are still some site owners who believe “keyword stuffing” the content and description tags I s the way to draw maximum traffic to the site. For one thing, search engines have refined their algorithms to detect this practice, and penalize sites for it by dropping them in their rankings. But apart from this, site users can recognize this annoying repetition, and the poor quality of the content will put them off buying your product or returning to the site.

Myth 3: Content is everything

Some believe that well-written, informative content alone will have users beating a path to their site. While high quality content is indispensable for drawing traffic its only one of many factors necessary. Your site needs to be designed in such a way that your content is visible to search engine crawlers, otherwise it might as well not exist for all it will do to boost your ranking.

Myth 4: Ranking = Revenue

While a high ranking is necessary for boosting your revenue, it’s not sufficient. People may visit your site without ever buying anything from you if it is poorly designed and hard to navigate, the visits will not translate into sales Other factors, such as the range of payment methods offered, will also determine how client-friendly your site is in addition to this, research shows that some keywords represent a far better prospect of Riles than others even if they are all equal in terms of the traffic they direct to the site. These matters need to be studied carefully when you formulate your SEO strategy, using data relevant to the type of business you are in.

The quantity of links directly impacts search engine ranking. The quality of the topical trust flow links is what’s important. This has led some people to the opposite conclusion, which is that Google penalizes a website for having built up too many links The truth is that search engines reward sites for the quantity of legitimate links to related websites, links that add value to your site What damages a site’s ranking are spurious links that add no value, e.g., to unrelated sites article farms spam sites etc.


SEO is a fast-evolving science, and an understanding of it is indispensable for anyone who needs to compete for visitors and revenue in today’s business world. It’s important to spot the myths and misconceptions and get advice from a legitimate and trusted source before making any adjustment to boost your site’s ranking.

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