Whether you are starting a new business, or rebranding an existing one, creating a great logo is essential step in the whole process. Designing a quality logo is not easy as you might think, and the cost of getting it wrong can be quite high. The logo you design will become an integral part of your brand, and will the first thing customers see when they encounter your company. If you want to design a logo that gets results, you need to look at what has worked in the past. All great logos, regardless of their brands they represent, have a few things in common. Here are 5 essential qualities of a winning logo.
From the beautiful script of the Coca-cola logo to the clean design of the Google homepage, the best logos are also the simplest, and minimalist. Simple logos are instantly recognizable, and that gives them leg-up on their more complicated competitors.
The best logos are relevant to the brands they represent. Think about the iconic IBM lgoo, to the Apple logo. These representations showcase what the company is all about.
All great logos, regardless of the companies those images they represent, are instantly recognizable and incredibly memorable. When you look at these iconic logos, you cannot help but remember the companies they represent.
The best logos are easily scalable, which means they look great no matter the size. Scalability is even more important in the age of internet, when viewers are looking at the company website in all forms of devices, and all forms of screens.
Having a company logo that can be mistaken for something else is very dangerous, and very harmful for your brand image. The best logos are also the most distinctive. The iconic Apple logo could not be mistaken for another computer company, and the Coca-cola logo is easily distinguishable from rival soda companies.
When you own your own business, you are responsibe for every aspect of its operation, from the signage on the front door to the security of the computer network. As a business owner, you are also responsible for the quality of your branding, and the logo you design will play a key role in your success.
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