Ever wondered why your site's not on Page #1? Are you making sure your SEO strategy is to create content that delivers value to your audience? The first 5 search results attract 67 percent of clicks. To drive increased traffic to their websites brands must be creative and savvy. Ranking high on search engines will allow your business improve brand awareness, attract more prospects, and boost sales.
Google's search algorithm changes very frequently many times per year, and has major updates approx 3-4 times annually. The best advice to win the search engine optimization (SEO) game, is to play by your own rules and intution and not stick to pre-sold templated formats. Google accounts for 75 percent of worldwide desktop searches, followed by Bing, Yandex, Yahoo. So, read on to learn the most effective few tips to optimize your website's content for unrivaled success.
Top-quality, authentic, and relevant content is an important signal for Google to rank your site in search engine results pages (SERPs). It helps you gain traffic and achieve a huge return on investment (ROI) on your digital marketing efforts. As a startup, engage with the power of story to help businesses connect with their customers, create meaningful content to engage, inform, and inspire memorable connections! That's the simplest gist of content strategy.
Keyword research is first step in creating online content. Find your target audience's preferred topics. Identify the most important questions and build a descriptive terminology. Search for both primary and secondary keywords to create compelling content. Find various derivatives, based on these keywords. Use online tools such as Google Trends or Keyword tools that help you discover topics ideas and connected keywords. You'll also find out what questions people are asking about your topic.
Perform Ranking Analysis with Search Intent
Exlpore and understand why your prospect's searched for a particular keyword query and what their intent was behind that query. Gaining such insights can help you provide more better content optimized for future audience. Know your target audience's needs and what interests them is a great step ahead. Keywords for content - A means to an end, perhaps?
Search engines uses various complex algorithms which understand content so it can deliver more precise results. Focus on your prospects, their search intent, grab their attention, and convert them. Filter keyword research results based on volume and relevancy. You'd identify different types of search intent such as navigational, informational, and transactional.
What visitors really want?
Identify what type of content Google encourages and what your prospects want. Users often perform searches because of a desire and to find information and answers. Find out why users are searching for something and use the right content for your prospects and for Google.
Based on content's position in marketing funnel, you'll find three types of content. Identify top of funnel, middle of funnel, and bottom of the funnel content. At the top of your marketing funnel, you're looking to increase awareness and attract relevant traffic. This type of content includes blog posts, e-books, audio, and video podcasts, newsletters, and social media updates.
When a lead converts on top of funnel content, he'd reach the middle of the funnel stage. Middle of funnel content should educate your prospects and position your brand as the solution they need. To achieve this, use content such as in-depth and advanced e-books, case studies, white papers, and downloadable resources.
Bottom of funnel content facilitates conversion. At this stage, use free assessment tools, customer stories, demos, webinars and comparison sheets to qualify your leads. Your target audience splits into the three stages of the sales funnel. Use specific triggers for each stage to bring your visitors down the funnel.
Be creative. Don't stick to formats like listicles. What you write must include a creative content and just not a template, which allows for natural flow. Top-quality web content involves clean visuals and cover photos, which include a title. For example, use an infographic with final look of your dish and list the ingredients and steps.
Your article's structure depends on your design. If you're using open-sourced content management systems and you can create and install layouts. The content's display influences its flow. Did you know, Google supports intutive custom article layout displays optimized for small content blogs and podcats? For example, for a recipe, include ingredients in first section of any article, separate it from the main body and add print and share buttons.
To improve user-experience, use simple fonts with reasonable line spacing and size. Separate images and text to avoid overlapping content. Install user location integration for content customization. You must know your target audience to make sure they read and use your content.
During the research phase, you must find topics, which will keep attracting traffic to your site. Evergreen topics are articles with information, which hasn't changed over time. It's content that resolves a problem many people are facing. Showcase evolution of a specific service, product, or topic or create how-to-guides. To rank better organically, you must create valuable, helpful and relevant content.
In SEO, content impacts everything from site structure to internal and external linking. Aim to have best content online for your topic. Startups can outperform competitors, build authority and increase organic views with these simple few pointers. Also, consider sharing best practices and strategies. To outrank your competitors, use Google search trends and see what they're focusing on.
Thanks for reading!
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