Anyone who became hooked on the hugely popular TV series Breaking Bad knows the power of episodic content. Great drama released week after week takes advantage of our constant need for new Information, and plays on our emotions with cliffhanger endings We always want to come back for more.
It makes sense that the same psychology can be applied to content marketing. The episodic format has grown in the last few years, with an increasing number of marketers using episodic content to build audience curiosity and brand loyalty. To illustrate its power, a study from the ZUPPR showed that articles in an editorial series had 124 percent more page views that standalone articles more page views that standalone articles.
Episodic Content Explained
Simply put, episodic content is content published as a series, with multiple posts but one central theme. Because It’s broken down into different chapters, the content It’s broken down into different chapters, the content becomes more like a story that Is revealed over time. You can use text, images, video, or audio; as long as it’s published In several stages, It becomes episodic.
The Power of Episodic Content
Episodic content is an effective way to highlight your company’s strengths and expertise without your audience feeling they’re being sold to. It can also give you and your team a clearer vision of what content topics you’ll be covering over time, so it can help streamline your covering over time, so it can help streamline your editorial calendar.
The main benefits are clear. Interesting and valuable episodic content will make sire more of your audience and first-time visitors return to your content, increasing page views for your website, blog, or social media channels. It will help to grow your email subscriber list organically. It will boost your credibility, as people will become familiar with your style and trust your brand more. It will increase your power, as more links and page visits will result in higher search engine rankings.
Refining Your Episodic Content Strategy
If you’re a smaller company, It’s even more important to produce valuable, engaging content to draw attention to your brand. This is why research Into your industry and competitor analysis is a crucial first step in building your audience.
What content topics are already covered online? Can you find gaps in information for content topics that are relevant to your industry? When you discover what’s missing from other content, It’s a potential path way to reaching from other content, It’s a potential path way to reaching your target audience with original, helpful material. Then, the episodic nature of the content will hopefully keep the episodic nature of the content will hopefully keep people coming back for more.
Make sure you grab the attention of first-time readers with interesting content, and to build suspense, end with a interesting content, and to build suspense, end with a promise to deliver more information around the same topic. For example, a weekly blog post series, or a video series focusing on a topic your audience truly cares about. Crucially, spend time crafting titles. Titles that include topic-related keywords and highlight a dear benefit to potential readers will get higher dick-through rates and help to build your search engine rankings.
To make sire more people return to your content, try to maintain a consistent style that speaks the language of your target audience; you don’t want to alienate readers with industry jargon or confusing language. It’s about speaking with a clear voice that your audience can relate to, but also surprising readers with new ideas or a fresh perspective on a topic. You want to build anticipation by referring to future posts without giving too much Information away, saying just without giving too much Information away, saying just enough to pique their interest.
There’s no shortage of short, hastily written articles on the Internet that add little of value to human readers. Although the typical 500-word blog post might be adequate for use as social media fodder, It’s not exactly likely to build up authority and enhance your reach and visibility. At the same time, however, Web users tend to have notoriously short attention spans, so they’re less likely to dive into an extremely lengthy and in-depth blog post unless they’re particularly interested in the subject.
The above scenarios might seem to contradict each other. After all, short attention spans and short articles may sound like they should go very well together, but it’s not as simple as that. What is important is to write in a Web-friendly way, which typically involves breaking up content into bite-size pieces of information presented in a scan format. However, Just as this rule applies to scan format. However, Just as this rule applies to individual articles, particularly longer ones, it can also apply to a series of posts.
While it’s important for any blog to make use of a wide variety of content formats, the series can be particularly effective when it comes to breaking down lengthy and complex subjects indeed, there are some extremely successful blog posts that run Into thousands of words but, with some subject matters, particularly those designed to with some subject matters, particularly those designed to entertain rather than educate, breaking things up into a multi-part series tends to be the better choice. It also helps to keep your editorial calendar filled.
Some topics lend themselves perfectly to natural breaks and installments, while others are too intertwined to be installments, while others are too intertwined to be meaningfully separated. For example, if you’re writing a guide on social media marketing, it often makes sense to break It into separate parts with each one dealing with marketing on a different social network. In other words, If your content can easily and naturally be broken down Into your content can easily and naturally be broken down Into multiple standalone chapters, then turning it into a series is often an excellent solution.
Mother very important reason to start a blog series is that it encourages your visitors to return regularly. In fact, repeat visitors are generally more valuable to you than new visitors, since they tend to be more engaged with your content and, consequently, more likely to lead to Increased revenue. Publishing a blog series also presents a great opportunity to build up your mailing list since, as great opportunity to build up your mailing list since, as soon as you publish the next post, enthusiastic readers will want to know about it.
Writing a series of posts may also present a relatively straightforward way of breathing new life into old content If you start with a list (which is a very popular content format on the Web), you should have a great basis from which to start a series. For example, if you have a top-ten list of Web hosting companies, you could use it as a list of Web hosting companies, you could use it as a foundation for writing in-depth reviews of each company featured in the list. Once you’ve built up quite a large content portfolio on your blog, going back over old list-type articles can offer many ideas during those times you’re not sure what to write.
Of course, one of the most Important elements for a successful blog series Is that you stick to it and get your timing right It might be daily, weekly or even less timing right It might be daily, weekly or even less frequently, but it is essential that you stick to the schedule and let people know what’s coming. Some bloggers write all their posts in advance, which can make things much easier, but it also doesn’t give you a great opportunity to focus as much on the community experience.
On a final note, don’t forget to interlink your posts so that new readers can easily find the earlier posts in the series. Content creation takes time, effort and, unless you’re writing everything yourself, a significant financial investment. On the other hand, you can never have too much quality content if you want to get noticed and, even more importantly, create a strong foundation for building credibility and repeat traffic. Taking every step you can to make awe you get the most out of your content is essential for boosting your return on investment, and starting a blog series is just one of the many ways to achieve that.