… E-commerce is gaining pace with the slow but steady spread of the Internet in the country, the continuing growth of consumer groups, and the advent of wort phones which have significantly widened the digital marketplace owing to the convenient access they provide. If you’re a newbie e-seller eager to make a killing in this hyperactive, increasingly cluttered arena, there are some questions you need to consider before you dive in:

Are you offering what sells?

Across online retail markets the biggest selling item is apparel, followed by computer hardware and consumer electronics. The fastest-growing categories are groceries, home appliances, furniture, and cosmetics To carve a niche for yourself in this overcrowded space, you must offer a beneficial difference to your target audience, whatever it is you’re selling. If your product is a me-too one, perhaps you could consider building an edge into the service you’re providing — for example, at-the-doorstep after-sales support. The power of the USP has been proven in traditional market environments, so It should work for you In the digital world.

How well do you understand the e-shopper?

Online shoppers are no different from customers buying from brick-and-mortar retailers as far as their expectations go with regard to product quality and pricing. However, there are issues specific to online buyers you need to be aware of. As it is not possible for an online shopper to interact with a product or its seller, they make a purchase based on trust. They expect that the product they buy be the same as the one advertised and that deliveries be made on time. E-sellers should establish an equation of trust with customers by being transparent when advertising products and having In place a red system should things go wrong.

While plastic money has come to stay, credit cards aren’t as widely used as one might imagine. One reason is that credit card penetration is relatively low across the country. Another is that a significant degree of Insecurity persists over credit-card transactions. Research shows that a majority of Indian online shoppers still prefer cash-on-demand arrangements — which brings us to the question: is your setup able to handle such transactions?

Cautious, first-time online customers aside, there are millions of others who have been active on the web for a while. These shoppers have a different set of expectations and concerns. They want attractively priced products, speedy deliveries, whopping discounts, perhaps even old-for-new exchange offers or try-and-return arrangements. Are you ready to go the extra mile for this group of buyers to win their favor and outshine your petition?

Thanks for reading!