The domain name you choose for your website will have a significant impact on the success of your endeavor. It will form many potential visitor's first impressions of your business and directly affect the perception of your enterprise. The name you choose can help or hinder your operation. These four tips will aid in the creation of a suitable and attractive domain name that will help get your online business started on the path to success.

Search terms

Analyse your operation and create a list of terms that are most likely to be used frequently by people searching for the product or service you provide. The best key terms will relate specifically and uniquely to your business. Once you've compiled the list you can start to consider which individual words would work well as a basis for your domain name.

In the past, a domain name loaded with two or three key terms would have ranked very highly in search engine results. Nowadays, the biggest search engines have conspired to reduce the efficacy of keyword heavy domains in favour of URLs that have fewer key terms but with content that bears more relevance to the search. A single keyword in your domain name will still have a positive impact without being deemed spammy by the main search engine algorithms.


Your domain name is a fantastic opportunity to improve the strength of your brand. If you can secure the exact name of your company as your website address, your marketing and branding will become infinitely easier. However, many URLs are already taken so you may have to be more creative when creating your domain name.

Whatever name you choose must be undeniably connected to your brand. Not only does it make marketing sense to have a domain relevant to your brand but search engines may be put off by websites with incongruous sounding names. Domains that are difficult to connect to the content on the website itself will be ranked lower than ones that aren't.


If a user of your site struggles to pronounce your domain name they will be less likely to return for another visit and be less capable of recommending the site to their-friends or acquaintances. Even the most relevant or-hilarious names should be avoided if they're difficult to pronounce. Avoid names that have more than one possible pronunciation for the same reason.

Every business website or blog benefits from having its own, unique domain name. This gives it professional status and helps it to stand out from the crowd. What's more, the domain name itself can play a key role in attracting visitors, with appropriate wording, so it pays to word it carefully. But there's more to stringing together an attractive, promotional name than you might think. It'll need to be catchy, memorable and original, for instance, while also giving an indication of what your website offers.  Check your preferred domain name for maximum effectiveness by asking yourself if it will do the following:

·         Length  27.6%

·         The extension (TLD used) 36.7%

·         Age    8.5%

·         Word balance ratio          5.5%

·         Vowels/Consonants ratio             1.0%

·         TLDs taken count             11.6%

·         Potential end users         58.3%

·         Readability          16.6%

·         Dictionary factor               10.6%

·         Similar names sold           14.1%

·         Others  2.0%

·         SEO data points (DA, TA)  4.5%

Lead searches to your site.

Choose words that searchers are likely to use when looking for a website like yours. If it advertises knitwear that you sell, for instance, include "Knitwear," "Knit," "Wool" or another word that searchers are likely to use. Check SEO (search engine optimization) rankings for the most frequently used words appropriate to your business, then see if you can work the top ones into your domain name.

Say or hint at what you do. Attract searchers to your site by indicating your specific niche or service, as well as your general topic. To take the knitwear example, perhaps you make the garments yourself or provide organic or ethically sourced ones, or maybe you offer a platform for buying and selling knitwear, in which case, say so in your domain name. The more you can reveal about your website's content in its name, the more traffic you will draw.

Offer a sound bite or eye-catcher.

You'll want your site to stand out from the crowd, so pick a name that will attract browsers and stay in the minds of previous visitors. Try to phrase your name so that it rolls off the tongue and sticks in the memory. It might have a catchy rhythm, quirky pun or nice rhyme, for instance, or two words starting with the same letter.

Make it easy to read, too, by using short or familiar words, and separating them from each other with dots. Suppose you sell downloadable waterfall photos, for instance, and want to use that full description in your name, you be wise to divide them up with dots. Ideally, though, you'd avoid this tricky mouthful by using a more straightforward phrase.

Offer easy letters for keying in. Some people have difficulties with typing, spelling or both, so try to avoid uncommon letters, like "Z" and "Q," and number digits, in your domain name. Words that are difficult to spell present off-putting challenges to potential returners and could prevent some searchers from finding you at all, so pick simple alternatives when you can.

If your website features pharmaceutical products, for instance, you'd be wise to avoid the long, complicated word, "Pharmaceutical," using a simple, familiar alternative instead. Before settling on a domain name, try keying it in yourself to see how your fingers cope.

Thanks for reading!

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