When you open a website you shortly learn just how hard it is to get going. You need to learn SEO, programming, keywords, and so many other things. However, one thing a lot of people over look is quality content on their website.
Wily is it so important? Well this is what will not only get you the traffic you need to begin with, but it is what will keep the traffic at your site in the long run. Quality content Is hard work and dedication put Into a hobby that might never really make you a lot of money. If you are in It for the money, then you are probably already creating poor content. This is the problem. You might be able to put the best keywords into any sentence and have the best SEO skills in the world, but that won’t keep people coming back.
People click on a website and within seconds they know if they want to stay or leave. If your content Is poorly written and the website Is poorly designed, people will leave. Yeah you got the dick, but now they have blocked your website and are never coning back. People don’t want to look at elementary English skills on an article about a product they are interested in. Poor content and designs make people feel insecure, so If you are selling a product they will never put their payment Information Into buy it.
However, jump on the other side of the fence with quality content and people comeback. A well planned website with absolutely awesome content will make people feel welcomed. It will hammer any opinions or facts you have into their head, and they will trust them more times than not. it makes the site feel professional, and this causes people to refer friends or come back for daily visits If you are selling a product, They will be more trusting to buy the product, instead of feeling Iffy about it.
This might seem obvious, but the two points need to be made because they dig extremely deep into what makes a website function. With quality content people are coming back to your website, but they are also staying on pages longer to read the content. This affects page rankings from Google, Alexa, and several other website tracking systems. The longer people stay and keep browsing your website, the higher your rank will be, and more traffic will be generated from it. On the flip side, if people are clicking away rather fast this will hurt the ranking and statistics of your site.
If you write for a living or even as a part-time hobby, you have probably heard something about the field of web content writing. Very simply, content writers produce articles for individual or company websltes that are specific to the site’s needs and attract users to the website. Due to the high demand for articles, blog posts, and copy on the web, content writing has become one of the fastest growing riches for writers in recent years. Content writing and web copy writing can be a lucrative opportunity for both seasoned writers and those who simply enjoy writing and want to hone their skills. To increase your chances of success in this rapidly growing writing environment you should be aware that there are some major differences between writing for traditional print sources and writing for the Internet.
Web content writers primarily focus on material that is useful. Popular topics include product descriptions, newsletter articles, and how-to tutorials While thi s type or content may be found in traditional magazines or newspapers, it is not necessarily the publication’s main purpose. The goal of most content writing is to be informative. Web articlestend to be shorter, more to the point, and less likely to contain extraneous Information.
Mother unique component about content writing is that it is designed to be easy to find. A reader of a print magazine often flips through it, looking through It for items that catch the eye. A web user, on the other hand, Is far more likely to be using a search engine to locate something specific. Therefore, keyword density, the number of times certain terms are used, Is very Important component of web writing. Traditional publishers do not request writers to use specific words frequently, but this is very common among website publishers The quality of the article should not be sacrificed, but a users ability to find it is key.
Web content writing is also more likely to be tailored toward something very specific. Print publications often ask writers for the type of content that is most suitable to their readers but may choose articles without a specific product or topic in mind. Website publishers, while sometimes selecting general content, usually have a very dear idea of what they want included on their pages. It Is not impossible to sell your own ideas to a website, but you are likely to be more successful if your writing closely matches with what a website publisher Is requesting.
Strengthen Your Content, Supercharge Your Marketing
According to data from Tech Mayan, content marketing is expected to generate over 313 billion dollars in revenue by 2020. Yes, you read that correctly. If you’re a startup builder looking to grow your company, content marketing is growth tool far too Important to ignore. Whether your team calls it content marketing or inbound marketing, the end results is the same: you need to absolutely nail your content marketing strategy if you hope to acquire customers, increase your traction rate, and attract investor/press attention to your startup.
But before you jump headfirst into content marketing, there are a few hard fads you need to know. Writing the odd blog post on Medium just won’t cut it in today’s noisy content marketing environment. You must develop (and stick to) a plan if hope to enjoy significant ROI for your efforts.
Detailed Content Strategy
A detailed content strategy is essential if you hope to use content marketing effectively to grow your startup. Without a clear understanding of your goals and plan of action, you will have a tough time growing your business via content marketing. Develop a mission statement for your content marketing team to ensure everyone understands what your startup is trying to accomplish. Create a distribution strategy to make sire your content is spread across multiple platforms on an ongoing basis Develop a cohesive plan for the types of content your startup is going to use and which departments will be responsible for creating each content format.
Whether you call it inbound marketing or content marketing, the truth remains the same. Brand marketing is going through a massive change and will continue to do so over the coming decade. Numerous factors are at play, the most important one being the proliferation of technological advances in a variety of sectors If you are a business owner relying on content outreach for lead generation and customer education, it is imperative you understand the changes that are about to happen. If you don’t prepare your entire organization for the future of content marketing, you might as well start scaling back on your content outreach plans now Review the following five fundamental changes coming to the content marketing landscape. The very survival of your business could depend on your willingness to embrace the future.
Augmented Reality & Internet of Things/Sensor Data
Whether you believe it or not, augmented reality is going to have a huge impact on the future of content marketing. If you think your business is going to stand out with boring, old text-based marketing, you are in for a rude awakening. It is the businesses integrating everything from augmented reality videos to augmented localization into their content strategies who will stand out with consumers. Be there or be square definitely applies to the future of augmented content marketing. For those not aware, there Is a major shift coming In the future of loT (Internet of things). This shift is so enormous that even the terminology is changing. Instead of calling it loT, soon the correct term will be loE (Internet of everything).